Another "Every Day Event" or a "Beneficial Experience"?

Every day our customers come in contact with a lot of people.  Most of those contacts become just another part of their day.  When your customer comes in contact with you, do they consider that contact, “Just another part of their day”, or do they consider that contact “A Beneficial Experience”?

As salespeople and customer service representatives, we each have the ability to influence our customer’s day.  We could be a positive part of their day, a necessary interruption of their day, or we could be a negative part of their day.  How each contact we have with the customer is regarded is in direct relationship to how successful we are in our business.

Each day we wake up in the morning and we should be looking for ways to make more contacts, but it is what we do with those contacts that dictate how successful we are day to day.  Does the customer leave the experience feeling like we cared about their needs or do they feel like we were “Just trying to sell them something”?  In a day’s time our customer will have a lot of contacts.  It needs to be our goal daily to have the customer look back on their day and feel good about their experience with us.  If we concentrate on making sure our customer feels like their time with us was beneficial to them then we will be successful in increasing our sales.

How do we make that experience for the customer beneficial to them?  It may be different for each customer you come in contact with.  For some it may be asking the right questions to make sure you present the benefits of the product or service you are selling to the customer.  For others it may be just being courteous and respectful of their time.  For some it may be just a smile or the way you greet them that will make them look back and feel good about the time they spent in contact with you.

Our customers are busy people with a lot of things happening in their daily lives.  If we want to increase sales, we need to make every contact a “Great Experience” for our customers.  By doing so they will tell others about their experiences with us and we will see our sales increase.  The Golden Rule says “We should treat others the way we want to be treated.”  Zig Ziglar tells us “To get everything in life we want, we need to help enough other people get what they want.”  What people want is to be treated with respect in a positive way.  Selling really isn’t that difficult if we remember these simple facts.

Make it your goal today to make every contact with a customer a “Beneficial Experience” for that customer and not only will you make their day better but you will find your day,  your week, your life and your business will be much better as well.

Jeff Raver is a John Maxwell Certified Speaker, Coach and Trainer and the creator of The Sales Simulator Formula and has been training and coaching Top Performers for over 25 years.

 If you are ready to develop a Top Performer Sales Process and Sales Simulator, you may contact Jeff at for a FREE Consultation.