Does your team have a sales process?

In the 30 plus years I have been involved in selling and sales training I have found that the best sales companies and sales people all have a Sales Process. What is a sales process? It includes a Sales Script, but it IS NOT a Sales Script. It includes Sales Training but it IS NOT Sales Training. It includes a Sales Presentation, but it IS NOT a Sales Presentation. It includes overcoming objections, but it IS NOT overcoming objections. It includes Closing but it IS NOT Closing.

The Sales Process is a sales company or sales person’s GPS to Success. It is a well written and well executed plan to maximize every sales opportunity and to maximize the revenue and profit of every sales opportunity. A true Sales Process includes every part of the sale.

The Top Performing sales companies and sales people have a plan to be Top Performers. They plan on being Top Performers by developing a Sales Process. They make the Sales Process part of everything they do. They recruit, interview, and hire based on their Sales Process. They train and promote people based on their Sales Process. Their marketing message and marketing schedule is based on their Sales Process. Their presentation, demonstration, and closes are all based on their Sales Process.

The 80/20 Rule of Sales states that 80% of all product and services sold are done so, by 20% of the salespeople. Those 20% who are the Top Performers understand the need for a Sales Process and they use one daily.

Does your company have a Sales Process? If not call me at Begin to Win. I will help you and/or your company develop your unique Sales Process. It will increase your sales, your profits, and your customers will be more satisfied.

Jeff Raver is a John Maxwell Certified Speaker, Coach and Trainer and the creator of The Sales Simulator Formula and has been training and coaching Top Performers for over 25 years.

 If you are ready to develop a Top Performer Sales Process and/or Leadership Team, you may contact Jeff at for a FREE Consultation.  

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